The Draft Tourism Development Framework (TDF) provides a tourism development strategy and implementation framework for the City for the period between 2019 and 2023. The City will use the framework as a basis for planning its annual program of work and preparing its tourism budget for the next five years.
The draft framework also proposes the following programmes and activities for the next five years:
- Ensuring visitor comfort
- Improving and diversifying products and experiences
- Stimulating demand
- General community involvement, benefits and support
- Planning and organising for growth
‘The Draft TDF is set to be a tourism game-changer. There is a huge opportunity for us to tap in to Cape Town’s cultural and heritage diversity, which is a major asset that should complement the positioning of Cape Town as the most beautiful city in the world. There is an array of authentic cultural experiences in the city that we need to amplify to give travellers an holistic experience,’ said the City’s Mayoral Committee Member for Economic Opportunities and Asset Management, Alderman James Vos.
Launching the local areas cultural tourism initiative will enable the City to focus on tourism development in disadvantaged areas that boast a rich and unique cultural lifestyle.
The Draft Tourism Development Framework also articulates the support to be provided to entrepreneurs, service training and mentorship that will be provided to existing and prospective tourism entrepreneurs in the selected areas. These mentorship programmes will be conducted in partnership with the mainstream tourism industry in the city, ideally through local branches of partnership organisations like Fedhasa and the Southern Africa Tourism Services Association (SATSA), among others.
‘While tourism has flourished over the years in the City Bowl and peninsula, many people living in the Cape Flats and informal settlement areas have not been privy to experiencing tourism first-hand and, as a result, do not value the potential benefits and importance of tourism economic growth, which include taxes for social services, business opportunities and job creation. A successful and sustainable tourism industry relies heavily on the support of residents for sharing local infrastructure and resources with visitors and of ensuring the safety of visitors as well as the level of general hospitality that is shown towards tourists. Tourism stakeholders have rated a lack of such support as an aspect of concern that needs to be addressed by the City.
‘This initiative will also be launched in selected schools in Cape Town. The objective is to foster an awareness of tourism opportunities and to drive pride in Cape Town’s tourism identity among 11 and 14-year-old learners. We are trying to catch their interest prior to them having to make focused subject choices towards a future career,’ said Alderman Vos.
Members of the public and interested and affected parties are urged to provide comment on the Draft TDF.
The TDF does not stand in isolation and various legislation, policies and plans are considered in drafting and implementing the strategy.
As part of the extensive public participation activities, public meetings have been scheduled as follows:
|2 April 2019||10:00 – 13:00||Lentegeur Conference Room, corner of Merrydale and Melkbos Avenue, Lentegeur|
|17:00 – 19:00||Wittebome Civic Centre, Rosmead Avenue, Kenilworth|
|18:30 – 19:30||Parow Council Chambers, 121 Voortrekker Road, Parow|
|3 April 2019||10:00 – 12:00||Durbanville Council Chambers, 38 Oxford Street, Durbanville|
|14:00 -16:00||11th Floor, Council Chambers, 44 Wale Street, Cape Town|
|4 April 2019||10:00 -12:00||Athlone Minor Hall, corner of Klipfontein and Protea Roads, Athlone|
|14:00 – 16:00||Strand Council Chambers, Municipal Offices, corner of Fagan Street and Main Road, Strand|
|10:00 – 12:00||Khayelitsha Training Centre, Auditorium, corner Lwandle Road and Phendula Crescent, Khayelitsha|
The Draft Tourism Development Framework is available for download here: http://resource.capetown.gov.za/documentcentre/Documents/City%20strategies%2c%20plans%20and%20frameworks/Draft%20TDF%202019_2023.pdf
Comments and recommendations may be submitted by:
- Via the ‘Have your say’ option on the City’s website: www.capetown.gov.za
- Fax: 086 576 2470
- Email: email@example.com or firstname.lastname@example.org
Written submissions may be delivered to Dr Theuns Vivian, Head: Destination Development, Place Marketing, 3rd Floor, Media City building, Hertzog Boulevard, Cape Town.